Introduction-- The Korean Beauty Factory

South Korea has been rising in popularity ever since the late 1990s. More recently, this surge in popularity creation a whole new generation of pop culture in Asia and beyond, sweeping off the neighbor community’s JPop; and redefining everything from food to music to fashion. This phenomenon is none other than the Korean Wave (韩流/한류/Hallyu). 

This report will focus on world’s adoption of the South Korean portrayal of beauty and its desirable traits, through the 6 main points of discussion as below:

1. Plastic Surgery
2. Ulzzang
3. Make-up/ Cosmetics
• Contact Lens
4. Aegyo/ Dollification
5. Gender Inversion
6. Whitewashing/ Camera Filters

Without further ado, lets find out more about this unique culture of these beautiful people!

Above: 2NE1 Group members CL, Bom, Dara and Minzy talk to Forbes about KPop (Source: Youtube- Forbes)

Above: A recent survey revealed that the number of Koreans who consider themselves as fat despite their normal weight is on the rise. (Source: Youtube- ARIRANG NEWS)

Above: Screenshot of a forum whereby fans discuss the latest Korean fashion