"Images on TV convince people every day that beauty in this country
is being 'standardized' as it becomes increasingly difficult to tell one
actress from another" says an article from The Korea Herald. Indeed,
plastic surgery in South Korea is becoming such a major trend that admitting to
such artificial physical enhancements is no longer a taboo topic (Willet, 2013),
with popular celebrities such as Kara’s Goo Hara and
After School’s Uee admitting to the act. Plastic
surgery is portrayed in a glorified manner, with gigantic billboard
advertisements along the busy streets, making it almost impossible not to
notice. Not forgetting the sensational and highly popular 2006 Korean film 200 Pounds Beauty,
which tells the success story of a previously desperate and pathetic overweight
girl’s route to stardom and happiness because of the surgeries she received
over the years.
South Korea boosts one of the
largest cosmetic surgery industry, with 1313 licensed plastic/cosmetic surgery
clinics (Korea Herald, 2011). It has the highest proportion of its population
seeking these services at around 20% (NationMaster, 2013), one in five women
from ages 19-49 going under the knife (Dunne,A., 2013), and an estimated 15%
of Korean men have had cosmetic surgery in 2010 (Korean Association of Plastic
Surgeon, 2010).
Above: Kara's Goo Hara. (Source: au.kpopstarz.com)
Above: After School's Uee. (Source: officiallykmusic.com)
Above: 200 Pounds Beauty (미녀는 괴로워) - Trailer (Source: Youtube)
With media portrayal of flawless looking celebrities, teenagers and
young adults are looking forward to being as pretty/ handsome as their idols; biological
traits that one is unsatisfied with can now be easily fixed with money. In
fact, some South Korean parents are even encouraging their child to undergo
such procedures by offering it as a graduation gift; in fear that they may lose
out in comparison with their counterparts once they enter society (Willet, 2013).
Reasons for undergoing surgery is no longer constricted to the pure desire of
wanting to look better. This luxury now ties in with issues such as job
prospects and career advancement, where it has been noted in one national
survey that close to half of 600 paid employees’ biggest worry at work is their
physical appearance (Job Korea, 2010), while another survey of 1700 employees
sees physical appearance as one of the most important factors in getting a job
(Job Korea, 2011). Such attitudes have a detrimental impact on the
self-confidence and mental well-being of these young people, with the notable
example of singer Solbi, who underwent a
series of plastic surgery because of her depression.
Above: Singer Solbi admitted going for plastic surgery. (Source: www.kpopstarz.com)
Above: Miss Korea 2013. Contestants have been criticized for looking too alike. (Source: Reddit)
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